Portfolio — 5 brands
Click a card to drill into campaign-level detail
Anomalies & opportunities
AI-detected from the last 24h of performance data
CriticalHalo & Hearth
CAC up 38% vs 7-day avg — Meta Lookalike audience saturated
CAC: $38 today vs $27.50 7-day avg
CriticalVellum
ROAS dropped 8.4% — LinkedIn In-House Counsel campaign underperforming
ROAS: 1.8x today vs 2.1x 7-day avg
InvestigateNorthRidge Dental Group
Tracking gap on Google Ads — /book pageview conversions missing
~12% of Google-attributed booking pageviews not firing tracking pixel
OpportunityTrailhead Fitness
TikTok Creator Spark outperforming — opportunity to scale 30%
TikTok Spark ROAS 3.2x vs portfolio avg 2.6x — +18.6% WoW
Weekly trend grid
14-day sparkline · current vs prior periodSpend
ROAS
CAC
CPL
Halo & Hearth
DTC home & candles
$14.3k+8.2%
3.4x+4.1%
$38+12.4%
$9+3.1%
Crestline Mortgage
Mortgage lead-gen
$22.6k+2.4%
2.4x+6.8%
$142+7.4%
$38+3.2%
NorthRidge Dental Group
Multi-location dental
$6.8k+1.4%
4.2x+1.2%
$64+2.6%
$18+0.8%
Vellum
B2B SaaS — contract intelligence
$8.4k+4.2%
1.8x+8.4%
$178+14.6%
$42+8.2%
Trailhead Fitness
Fitness app — outdoor training
$11.3k+12.4%
2.6x+4.2%
$28+3.4%
$6+1.8%
Recent activity
Last 6 hoursVellum — Auto-paused 3 underperforming Meta ad sets$312 saved
10:14a
Trailhead Fitness — TikTok Creator Spark budget bumped 22% — top performer this week
10:02a
Crestline Mortgage — Daily budget bumped 15% based on positive pacing signal
9:47a
Halo & Hearth — Lookalike 1% audience saturated — flagged for refresh (freq. 4.8 > threshold)
9:18a
NorthRidge Dental Group — Flagged: tracking gap on Google Ads conversion for /book pages
8:30a
Halo & Hearth — Auto-paused 2 underperforming TikTok creatives$142 saved
8:04a