Spend this week
$24,820
Qualified leads
197
Blended CPL
$126
Blended LTV / CAC
3.42x
Up this weekWorth doubling down on
Down this weekReview or pause
Channel share — spend vs qualified leads
Mismatched bars highlight where the channel is over- or under-pulling its weight.
LinkedInMetaGoogle
Spend
Leads
LinkedIn
$12,906 → 81 QL
Under-indexes on leads (-11pts)
Meta
$4,468 → 43 QL
Over-indexes on leads (+4pts)
Google
$7,446 → 73 QL
Over-indexes on leads (+7pts)
Creative performance
Top performers ringed in gold. Pause-recommended creatives dimmed. Click any tile for the 30-day CPL trend + audience breakdown.
16 of 16 creatives
Top
Static
Hero — 'Ship faster on Fridays' / split screen team standup photo
Your eng team ships 38% more on Fridays. Want to know why?
LinkedInSpend
$3.1k
Impr
143k
CTR
2.11%
CPL
$62
Scale
Top
Static
Hero — 'Ship faster' / engineer hands on keyboard, dim editor background
Ship features twice as fast without doubling headcount.
LinkedInSpend
$2.8k
Impr
184k
CTR
1.82%
CPL
$78
Scale
Top
Search RSA
Search RSA — broad keyword group 'engineering project management'
Engineering project management software for shipping teams.
GoogleSpend
$2.7k
Impr
184k
CTR
1.48%
CPL
$88
Scale
Talking head
0:22
Talking head — VP of Eng at Plaid, soft-lit office, lower-third stat
VP of Eng at Plaid: 'Linework cut our cycle time by 31%.'
LinkedInSpend
$2.2k
Impr
96k
CTR
1.48%
CPL
$94
Hold
Top
Search RSA
Search RSA — competitor terms 'jira alternative', 'asana eng'
Jira alternative your engineers will actually open.
GoogleSpend
$2.1k
Impr
97k
CTR
1.84%
CPL
$96
Scale
Carousel
Carousel — 5 slides: pain → screenshot → testimonial → ROI → CTA
The PM tool that doesn't make your engineers quit.
LinkedInSpend
$1.8k
Impr
78k
CTR
1.18%
CPL
$138
Rotate
Static
Static — calendar grid full of red 'standup' blocks, gold X-overlay
Stop running 11 standup meetings a week. Just run Linework.
LinkedInSpend
$1.6k
Impr
73k
CTR
1.38%
CPL
$108
Hold
Static
Static — 'Linear vs Jira' comparison table, gold checkmarks
Why teams are leaving Jira for Linework.
LinkedInSpend
$1.6k
Impr
89k
CTR
0.72%
CPL
$168
Pause
Top
Conversation ad
Conversation ad — InMail-style, 4 buttons (Book audit / View case / etc)
Free 15-min PM audit — find your 3 biggest workflow leaks.
LinkedInSpend
$1.5k
Impr
42k
CTR
0.94%
CPL
$82
Scale
Top
Search RSA
Search RSA — brand bid 'linework', 'linework software', 'linework pm'
Linework — the project tool engineering teams pick themselves.
GoogleSpend
$1.5k
Impr
38k
CTR
2.98%
CPL
$45
Scale
Talking head
0:22
Talking head — CEO at desk, casual hoodie, 22s, captions burnt-in
CEO of Linework on how we ship without standups.
MetaSpend
$1.4k
Impr
125k
CTR
1.18%
CPL
$118
Hold
Carousel
Carousel — 4 founder testimonials, headshot + 1-line quote per card
4 founders. 4 stories. Same answer: Linework.
MetaSpend
$1.3k
Impr
168k
CTR
0.58%
CPL
$142
Pause
Search RSA
Search RSA — top-of-funnel broad 'project management software', testing exact + phrase
Project management software (paid search exploration).
GoogleSpend
$1.2k
Impr
142k
CTR
0.48%
CPL
$178
Rotate
Video
0:45
Video — 45s narrative spot, montage of focus-time scenes, voiceover
A day in the life of a PM who finally has time to think.
MetaSpend
$1.1k
Impr
198k
CTR
0.66%
CPL
$158
Pause
Static
Static — UGC-style shot of engineers at whiteboard, hand-drawn arrow overlay
Built by an engineering team. For engineering teams.
MetaSpend
$1.1k
Impr
112k
CTR
0.92%
CPL
$104
Hold
Top
Video
0:18
Video — 18s product walkthrough, animated cursor, calm jazz under
Your eng team in flow — without status meetings.
MetaSpend
$980
Impr
142k
CTR
1.24%
CPL
$72
Scale
Audience × channel ROAS heatmap
Cell color = ROAS (red < 1.5, gold > 4.0). Click any cell to drill in.
ROAS scale:1.02.54.5+
LinkedIn
Meta
Google
Engineering Managers, 50-200 ICP
DevOps / Platform Leads, 200-1000
Founding Engineers, <50
Engineering VPs, 1000+
Platform Engineering, all sizes
Creative refresh schedule
Past or nearing fatigue threshold. Generate AI variants and brief design.
LinkedInCarousel — '5 slides: pain → screenshot → ROI → CTA'
Fatigue 78/70 — past threshold, CPL trending up 4 weeks
in 3 days
MetaCarousel — '4 founder testimonials'
Fatigue 82/70, CTR ↓ 41% W/W, recommend immediate refresh
overdue 4 days
MetaVideo — 'Day in the life PM' 45s
Fatigue 91/70, frequency 6.8x, paused last cycle
overdue 9 days
LinkedInStatic — 'Linear vs Jira' comparison
Fatigue 88/70, CPL up 52%, comparison angle exhausted
overdue 6 days
GoogleSearch RSA — broad 'project management software'
RSA assets aging, ad strength dropped to 'Average'
in 5 days
AI weekly recommendation
Total recoverable impact: +$16,800/moscale
Scale LinkedIn 'Ship faster on Fridays' +35% to $4,200/wk
CPL at $62 (38% below blended), fatigue still at 18/70, and Eng Managers 50-200 is responding strongest. Reallocate from paused Meta video budget.
+$8.4k/mo qualified-lead value at current LTV/CAC
rotate
Rotate LinkedIn carousel into 3 new founder-quote variants
Fatigue 78/70, CPL up 31% in 14 days. Refresh angle from feature comparison to outcome-story. Brief variants ready in side panel.
+$3.2k/mo recovered from CPL stabilization
pause
Pause Meta VP-targeting line + 45s 'day-in-life' video
ROAS 0.8 on VP cell, fatigue 91/70 on the long-form. $1,300/wk recoverable. Reallocate to Google brand-bid where ROAS is 4.6.
+$5.2k/mo from spend reclaim + reallocation